Privacy Policy for David Asbery Equine Coach
Last updated: 24/03/2026
1. Who We Are
David Asbery Equine Coach (“we”, “us”, “our”) provides professional equestrian coaching services in the United Kingdom.
Business Owner: David Asbery
Email: david@davidasberyequinecoach.co.uk
Phone: 07811035293
Website: (davidasberyequinecoach.co.uk in Bing)
We are the data controller under the UK GDPR and the Data Protection Act 2018.
2. The Personal Data We Collect
Identity & Contact Data
• Rider name
• Parent/guardian name (for under‑18s)
• Email address
• Phone number
• Postal address
Rider Information
• Riding experience and goals
• Training history
• Relevant medical or physical information voluntarily provided for safety
• Emergency contact details
• Coaching notes supporting rider development
Booking & Payment Data
• Session bookings
• Payment confirmations (processed securely by third‑party providers)
Technical & Website Data
• IP address
• Device/browser information
• Cookies and analytics data
Marketing Preferences
• Newsletter opt‑ins
• Social media engagement
3. How We Collect Your Data
• Online booking systems
• Contact forms
• Email, phone, or social media enquiries
• Coaching sessions and assessments
• Cookies and website analytics
4. Why We Use Your Data (Lawful Bases)
5. Safeguarding & Under‑18 Riders
For riders under 18, we may collect:
• Parent/guardian contact details
• Emergency information
• Notes relevant to safety and learning
This information is used solely to ensure safe, appropriate coaching. We never publish or share information about minors without explicit parental consent.
6. Cookies & Website Tracking
We use cookies to improve website performance, understand visitor behaviour, and support booking functionality.
You can manage cookies through your browser settings.
7. Sharing Your Data
We only share your data when necessary, such as with:
• Booking platforms
• Payment processors
• Website hosting and IT providers
• Professional advisers (legal/accounting)
We never sell your personal data.
8. International Transfers
If any service providers store data outside the UK, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place.
9. Data Retention
• Rider records: up to 6 years
• Under‑18 records: until the rider turns 21
• Marketing data: until consent is withdrawn
• Website analytics: 12–26 months
10. Data Security
We use appropriate technical and organisational measures, including:
• Secure, password‑protected systems
• Encrypted devices
• Limited access to personal data
• Regular data‑handling reviews
11. Your Rights
You have the right to:
• Access your data
• Correct inaccurate information
• Request deletion
• Restrict or object to processing
• Withdraw consent for marketing
• Request data portability
To exercise these rights, contact us using the details above.
12. Marketing Communications
We only send marketing emails if you have opted in. You can unsubscribe at any time.
13. Updates to This Policy
We may update this Privacy Policy occasionally. The latest version will always be available on our website.